 |
| Client: Toronto Humane Society |
| Date: November 2001
|
| Budget: PSA valued at $100,000
|
Challenge: Our Client requested the production of two PSA's to be produced for the promotion of their campaign on animal adopting. Due to the monetary restrictions, there was no agency involved, which meant Canoe representatives were required to write, script and create the entire campaign. Filming on location, obstacles were overcome to profile both the Society and the untrained animals in such a way that was visually esthetic and so they would not appear to be suffering. |
Result: Canoe Productions delivered two 30-second PSA's (1x National, 1x Regional) to our Client which was leverged their marketing initiatives considerably.
|
